UNIVERSITY LIBRARY CATALOGUE

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1.
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The new relationship marketing : how to build a large, loyal, pro fitable network using the social Web / Mari Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2011
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (2)Call number: 658.872 SMI, ...

2.
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Total relationship marketing : from the 4Ps-- product, price, pro motion, place-- of traditional marketing management to the 30Rs-- the t hirty relationships- of the new marketing paradigm / Evert Gummesson . by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Butterworth-Heinemann, 1999
Availability: Items available for loan: Main Library - IDA (1).

3.
Relationship marketing, internal networks and business customer rete ntion tn the petroleum industry in Uganda / Winfred Ikiring. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala : Makerere University, 2003
Dissertation note: Thesis (MBA.) - Makerere University, 2003.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 IKI, ...

4.
Relationship marketing and customer satisfaction in selected small s cale manufacturing enterprises in Uganda / Mayanja Jamiah by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala : Makerere University , 2004
Dissertation note: Thesis (M.Sc., Marketing) - Makerere University, 2004
Availability: Items available for loan: Main Library - Africana (2).

5.
Relationship marketing, service quality and customer retention in th e tourism industry / by Stella Namakula. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala, 2004
Dissertation note: Thesis (M.SC., MARKETING) - Makerere University, 2004.
Availability: Items available for loan: Main Library - Africana (2).

6.
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7.
Relationship marketing, internal networks and business customer rete ntion tn the petroleum industry in Uganda / Winfred Ikiring. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala : Makerere University, 2003
Dissertation note: Thesis (MBA.) - Makerere University, 2003.
Availability: No items available.

8.
Relationship marketing and customer satisfaction in selected small s cale manufacturing enterprises in Uganda / Mayanja Jamiah by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala : Makerere University , 2004
Dissertation note: Thesis (M.Sc., Marketing) - Makerere University, 2004
Availability: No items available.

9.
Relationship marketing, service quality and customer retention in th e tourism industry / by Stella Namakula. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala, 2004
Dissertation note: Thesis (M.SC., MARKETING) - Makerere University, 2004.
Availability: No items available.

10.
Relationship marketing, customer satisfaction and customer loyality insurance companies in Uganda / by Cathy Namuyanja. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala, 2012
Dissertation note: Unpublished thesis (MSc. Marketing)- Makerere University, 2012
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 N AM, ...

11.
Relationship marketing, trust and customer loyalty in the mobile tel ecommunication industry in Uganda / Tom Kajura. by
Material type: Text Text
Publication details: Kampala, Uganda , 2014
Dissertation note: Unpublished thesis (MSc. MKT)- Makerere University, 2014
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 K AJ, ...

12.
Relationship marketing, word of mouth communication and customer loy alty in the telecommunication industry of Uganda / by Ntale Peter Di than. by
Material type: Text Text
Publication details: Kampala, 2012
Dissertation note: Unpublished thesis (MSc. Marketing) - Makerere University, 2012.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 N TA, ...

13.
Relationship marketing, word of mouth communication and customer loy alty in the telecommunication industry of Uganda / by Ntale Peter Di than. by
Material type: Text Text
Publication details: Kampala, 2012
Dissertation note: Unpublished thesis (MSc. Marketing) - Makerere University, 2012.
Availability: No items available.

14.
Relationship marketing, word of mouth communication and customer loy alty in the telecommunication industry of Uganda / by Ntale Peter Di than. by
Material type: Text Text
Publication details: Kampala, 2012
Dissertation note: Unpublished thesis (MSc. Marketing) - Makerere University, 2012.
Availability: No items available.

15.
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Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr ., Faye W. Gilbert. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: Main Library - IDA Extension (3)Call number: 658.812 ZIK, ...

16.
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Relationship marketing : successful strategies for the age of the customer / Regis McKenna. by
Material type: Text Text
Publication details: Reading, Mass. : Perseus Books, c1991
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (2)Call number: 658.812 MCK E, ...

17.
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Total relationship marketing / Evert Gummesson. by
Edition: 3rd ed.
Material type: Text Text
Publication details: London : Routledge, 2008
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (1)Call number: 658.8 GUM.

18.
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19.
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Relationship marketing : successful strategies for the age of the customer / Regis McKenna. by
Material type: Text Text
Publication details: Reading, Mass. : Perseus Books, c1991
Availability: No items available.

20.
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Total relationship marketing / Evert Gummesson. by
Edition: 3rd ed.
Material type: Text Text
Publication details: London : Routledge, 2008
Availability: No items available.