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Relationship marketing, word of mouth communication and customer loy alty in the telecommunication industry of Uganda / by Ntale Peter Di than.

By: Material type: TextTextPublication details: Kampala, 2012.Description: ix, 67 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658.812
Dissertation note: Unpublished thesis (MSc. Marketing) - Makerere University, 2012.
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - Africana U 658.812 N TA (Browse shelf(Opens below)) Available 001170606
Books - Open Access Books - Open Access Main Library - Africana U 658.812 N TA (Browse shelf(Opens below)) Available 001170607

Unpublished thesis (MSc. Marketing) - Makerere University, 2012.

Includes bibliographical references (p. 63-67).

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