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Total relationship marketing : from the 4Ps-- product, price, pro motion, place-- of traditional marketing management to the 30Rs-- the t hirty relationships- of the new marketing paradigm / Evert Gummesson .
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TextPublication details: Boston, Mass : Butterworth-Heinemann, 1999.Description: xiii, 281 p. : ill. ; 25 cmISBN: - 075064463X (pbk.)
- 658.812 GUM 21
- HF5415.55 .G86 1999
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Includes bibliographical references and index.
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