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Relationship marketing, word of mouth communication and customer loy alty in the telecommunication industry of Uganda / by Ntale Peter Di than.

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Material type: Text

TextPublication details: Kampala, 2012.Description: ix, 67 p. : ill. ; 30 cmSubject(s):

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Dissertation note: Unpublished thesis (MSc. Marketing) - Makerere University, 2012.

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Unpublished thesis (MSc. Marketing) - Makerere University, 2012.

Includes bibliographical references (p. 63-67).

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