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Total relationship marketing / Evert Gummesson.

By: Material type: TextTextPublication details: London : Routledge, 2008.Edition: 3rd edDescription: xiv, 376 p. : ill. ; 25 cmISBN:
  • 9780750686334 (pbk.)
Subject(s): DDC classification:
  • 658.8  22
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Includes bibliographical references and index.

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