UNIVERSITY LIBRARY CATALOGUE

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Introduction to advertising and promotion : an integrated marketi ng communications perspective / by George E. Belch, Michael A. Belc h. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Institute of Statistics and Applied Economics Book Bank (1)Call number: 659.1 BEL.

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Advertising and promotion : an integrated marketing communication s perspective / George E. Belch & Michael A. Belch. by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Main Library - IDA Extension (3)Call number: Q 659. 1 BE L, ...

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Advertising and promotion : an integrated marketing communication s perspective / George E. Belch and Michael A. Belch. by
Edition: 12th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Irwin, c2021
Availability: Items available for loan: Faculty of Social Sciences - Women and Gender Resource Center (2)Call number: Q 659.1 B EL, ...

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Advertising and promotion : an integrated marketing communication s perspective / George E. Belch and Michael A. Belch. by
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Irwin, c2012
Availability: Items available for loan: Jinja Campus (1)Call number: Q 659.1 B EL.