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Introduction to advertising and promotion : an integrated marketi ng communications perspective / by George E. Belch, Michael A. Belc h.

By: Contributor(s): Material type: TextTextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN:
  • 0256105162
Subject(s): DDC classification:
  • 659.1 BEL
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Includes bibliographical references and indexes.

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