Introduction to advertising and promotion : an integrated marketi ng communications perspective / by George E. Belch, Michael A. Belc h.

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Material type: Text

TextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Institute of Statistics and Applied Economics Book Bank	659.1 BEL (Browse shelf(Opens below))	Available	005723

Includes bibliographical references and indexes.

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