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Advertising and promotion : an integrated marketing communication s perspective / George E. Belch & Michael A. Belch.

By:

Belch, George E. (George Edward), 1951-

Contributor(s):

Belch, Michael A

Material type: Text

Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:

9780073381091 (alk. paper)
0073381098 (alk. paper)

Subject(s):

DDC classification:

659.1 22

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