UNIVERSITY LIBRARY CATALOGUE

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1.
Country of origin image, pharmaceutical marketing orientation, brand affordability and perceived brand quality in Uganda / Philip Okello Apira. by
Material type: Text Text
Publication details: Kampala, 2014
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2014
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 OKE, ...

2.
Brand equity, brand innovation and sales performance in Uganda's car bonated soda industry/ Majid Hisejere. by
Material type: Text Text
Publication details: Kampala, 2017
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2017
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.827 H IS, ...

3.
Social media marketing and brand preference / Pearl Byabashaija A nkunda. by
Material type: Text Text
Publication details: Kampala, 2014
Dissertation note: Unpublished thesis (MSc. Marketing)- Makerere University, 2014
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 ANK, ...

4.
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Paid attention : innovative advertising for a digital world / Faris Yakob. by
Edition: 2nd Edition.
Material type: Text Text
Publication details: New York : Kogan Page Inc, 2022
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (1)Call number: 659.1 YAK.

5.
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Paid attention : innovative advertising for a digital world / Faris Yakob. by
Edition: 2nd Edition.
Material type: Text Text
Publication details: New York : Kogan Page Inc, 2022
Availability: No items available.

6.
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Paid attention : innovative advertising for a digital world / Faris Yakob. by
Edition: 2nd Edition.
Material type: Text Text
Publication details: New York : Kogan Page Inc, 2022
Availability: No items available.

7.
Effectiveness of advertising message on brand performance : the c ase of Uganda Waragi / by Irene Bunihizi Namapii. by
Material type: Text Text
Publication details: Kampala, 2011
Dissertation note: Unpublished thesis (MBA) - Makerere University, 2011.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 659.1 NAM, ...

8.
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Paid attention : innovative advertising for a digital world / Faris Yakob. by
Edition: 2nd Edition.
Material type: Text Text
Publication details: New York : Kogan Page Inc, 2022
Availability: No items available.

9.
Effectiveness of advertising message on brand performance : the c ase of Uganda Waragi / by Irene Bunihizi Namapii. by
Material type: Text Text
Publication details: Kampala, 2011
Dissertation note: Unpublished thesis (MBA) - Makerere University, 2011.
Availability: No items available.

10.
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Paid attention : innovative advertising for a digital world / Faris Yakob. by
Edition: 2nd Edition.
Material type: Text Text
Publication details: New York : Kogan Page Inc, 2022
Availability: No items available.

11.
Effectiveness of advertising message on brand performance : the c ase of Uganda Waragi / by Irene Bunihizi Namapii. by
Material type: Text Text
Publication details: Kampala, 2011
Dissertation note: Unpublished thesis (MBA) - Makerere University, 2011.
Availability: No items available.

12.
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Paid attention : innovative advertising for a digital world / Faris Yakob. by
Edition: 1st ed.
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, 2015
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (1)Call number: 659.1 YAK.

13.
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What is a 21st century brand? : new thinking from the next genera tion of advertising leaders / edited by Nick Kendall. by
Material type: Text Text
Publication details: London : Philadelphia : Kogan Page, 2015
Other title:
  • What is a twenty first century brand?
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (2)Call number: 658.827 WHA, ...

14.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, C hris T. Allen, Richard J. Semenik. by
Edition: 6th ed.
Material type: Text Text
Publication details: Mason, OH : South-Western, Cengage Learning, c2012
Availability: Items available for loan: Jinja Campus (1)Call number: 659.1 OGU.

15.
Television advertising attributes, brand awareness and purchase intention of carbonated soft drinks beverage customers in (Kampala) Uganda / by
Edition: 23
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala, 2022
Dissertation note: Unpublished thesis (MBA) - Makerere University, 2022
Availability: Items available for loan: Makerere Main Library - ML (2)Call number: U 658.872 MUS, ...