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Advertising and integrated brand promotion / Thomas C. O'Guinn, C hris T. Allen, Richard J. Semenik.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : South-Western, Cengage Learning, c2012.Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN:
  • 9780538473323 (hbk.)
  • 0538473320 (hbk.)
Subject(s): DDC classification:
  • 659.1
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Jinja Campus 659.1 OGU (Browse shelf(Opens below)) Available 001231687

Includes bibliographical references and index.

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