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Effectiveness of advertising message on brand performance : the c ase of Uganda Waragi / by Irene Bunihizi Namapii.

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Material type: Text

TextPublication details: Kampala, 2011.Description: xii, 77 p. : ill. ; 30 cmSubject(s):

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Dissertation note: Unpublished thesis (MBA) - Makerere University, 2011.

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Unpublished thesis (MBA) - Makerere University, 2011.

Includes bibliographical references (p. 71-73).

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