UNIVERSITY LIBRARY CATALOGUE

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1.
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Creating powerful brands : the strategic route to success in cons umer, industrial and service markets / Leslie de Chernatony and Malc olm H.B. MacDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann , 1992. repr. 1996
Availability: Items available for loan: Main Library - IDA (1)Call number: 658.827 CH E.

2.
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Fame and fortune : how successful companies build winning reputat ions / Charles J. Fombrun, Cees B. M. van Riel. by Series: Financial Times Prentice Hall books
Material type: Text Text; Format: print ; Literary form:
Publication details: Upper Saddle River, NJ ; Oxford : Pearson Education, c2004
Other title:
  • Fame and fortune
Availability: Items available for loan: Faculty of Social Sciences - Women and Gender Resource Center (2)Call number: 659.1 FOM, ...

3.
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxford : Buttwerworth - Heinemann, 2010
Availability: Items available for loan: Main Library - IDA (1)Call number: 658.827 DEC.

4.
Brand image transfer, brand awareness campaigns and brand preference in acquisitions in Uganda : a study of Airtel Uganda / Maurice W alter Migadde. by
Material type: Text Text
Publication details: Kampala, 2015
Dissertation note: Unpublished thesis (MSc. MARKETING)- Makerere University, 2015.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 MIG, ...

5.
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Brands : visions and values / edited by John Goodchild and Cli ve Callow. by Series: UKSIP series
Material type: Text Text
Publication details: Chichester, West Sussex, England ; New York : Wiley, c2001
Availability: Items available for loan: College of Computing and Information Science - COCIS (1)Call number: 658.827 BRA.

6.
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Brands : visions and values / edited by John Goodchild and Cli ve Callow. by Series: UKSIP series
Material type: Text Text
Publication details: Chichester, West Sussex, England ; New York : Wiley, c2001
Availability: No items available.

7.
Brand equity, attitudes purchase intention and brand perforance : a case of Key Beer brands in Uganda / Wozemba David Wetaka by
Material type: Text Text
Publication details: Kampala, 2009
Dissertation note: Unpublished thesis (MBA) - Makerere Uniiversity , 2009
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 WOZ, ...

8.
The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r / Michael Walekwa by
Material type: Text Text
Publication details: Kampala, 2009
Dissertation note: Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.82 WA L, ...

9.
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Brands : visions and values / edited by John Goodchild and Cli ve Callow. by Series: UKSIP series
Material type: Text Text
Publication details: Chichester, West Sussex, England ; New York : Wiley, c2001
Availability: No items available.

10.
Brand equity, attitudes purchase intention and brand perforance : a case of Key Beer brands in Uganda / Wozemba David Wetaka by
Material type: Text Text
Publication details: Kampala, 2009
Dissertation note: Unpublished thesis (MBA) - Makerere Uniiversity , 2009
Availability: No items available.

11.
The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r / Michael Walekwa by
Material type: Text Text
Publication details: Kampala, 2009
Dissertation note: Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009
Availability: No items available.

12.
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Logo design / ed., Julius Wiedemann. by
Material type: Text Text
Publication details: Hong Kong ; London : Taschen, 2007
Availability: Items available for loan: Main Library - IDA Extension (3)Call number: 741.6 LOG, ...

13.
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The masterbrand mandate : the management strategy that unifies co mpanies and multiplies value / Lynn B. Upshaw and Earl L. Taylor. by
Material type: Text Text
Publication details: New York : J. Wiley, c2000
Other title:
  • Master brand mandate
Availability: Items available for loan: CHUSS- Arts Library (1)Call number: 658.827 UPS.

14.
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Fame & fortune : how successful companies build winning reputatio ns / Charles J. Fombrun, Cees B.M. van Riel. by Series: Financial Times Prentice Hall books
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Education, c2004
Other title:
  • Fame and fortune
Availability: Items available for loan: Main Library - IDA Extension (3)Call number: 659.1 FOM, ...

15.
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Logo design / ed., Julius Wiedemann. by
Material type: Text Text
Publication details: Hong Kong ; London : Taschen, 2007
Availability: No items available.

16.
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The masterbrand mandate : the management strategy that unifies co mpanies and multiplies value / Lynn B. Upshaw and Earl L. Taylor. by
Material type: Text Text
Publication details: New York : J. Wiley, c2000
Other title:
  • Master brand mandate
Availability: No items available.

17.
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Fame & fortune : how successful companies build winning reputatio ns / Charles J. Fombrun, Cees B.M. van Riel. by Series: Financial Times Prentice Hall books
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Education, c2004
Other title:
  • Fame and fortune
Availability: No items available.

18.
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Logo design / ed., Julius Wiedemann. by
Material type: Text Text
Publication details: Hong Kong ; London : Taschen, 2007
Availability: No items available.

19.
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The masterbrand mandate : the management strategy that unifies co mpanies and multiplies value / Lynn B. Upshaw and Earl L. Taylor. by
Material type: Text Text
Publication details: New York : J. Wiley, c2000
Other title:
  • Master brand mandate
Availability: No items available.

20.
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Fame & fortune : how successful companies build winning reputatio ns / Charles J. Fombrun, Cees B.M. van Riel. by Series: Financial Times Prentice Hall books
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Education, c2004
Other title:
  • Fame and fortune
Availability: No items available.