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The masterbrand mandate : the management strategy that unifies co mpanies and multiplies value / Lynn B. Upshaw and Earl L. Taylor.

By: Material type: TextTextPublication details: New York : J. Wiley, c2000.Description: xii, 323 p. : ill. ; 24 cmISBN:
  • 047135659X
Other title:
  • Master brand mandate
Subject(s): DDC classification:
  • 658.8/27  21
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Includes bibliographical references and index.

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