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The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r / Michael Walekwa

By: Material type: TextTextPublication details: Kampala, 2009Description: vii , 55 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658.82  22
Dissertation note: Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009
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Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009

Includes bibliographical references (p.45-49)

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