UNIVERSITY LIBRARY CATALOGUE

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1.
Art industry and commerce / De Souza Herman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala, [1971]
Dissertation note: Unpublished dissertation (Dip.) - Makerere University, 1971.
Availability: Items available for loan: Main Library - Africana (1).

2.
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Advertising in tourism and leisure / Nigel Morgan and Annette Pri tchard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth/Heinemann, 2000
Availability: Items available for loan: Main Library - IDA Extension (2)Call number: 659.1933847 MOR, ...

3.
The role of advertising on the demand for cigarettes in Uganda/ O koboi Geofrey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala, 2000
Dissertation note: Unpublished thesis (M.A., Econ. Pol.& Plan.) - Makerere University, 2000.
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (1)Call number: U 338.17371 OKO. Main Library - Africana (3)Call number: U 338.17371 OKO, ...

4.
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Advertising and promotion management / edited by Raghubir Dayal, Peter Zachariah, Kireet Rajpal. by Series: Encyclopaedia of economics, commerce and management ; v.8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mittal Publications , 1996
Availability: Items available for loan: Main Library - IDA (1)Call number: 658 ENC.

5.
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The practice of advertising / edited by Norman Hart. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinnemann, 1995, repr. 1996
Availability: Items available for loan: Main Library - IDA Extension (2)Call number: 659.1 PRA, ... School of Fine Art- Book Bank (30)Call number: 659.1 PRA, ...

6.
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Advertising and integrated brand promotion, 5e / Thomas C. O'Guin n, Chris T. Allen, Richard J. Semenik. by
Edition: 5th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western Cengage Learning, c2009
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: Main Library - IDA Extension (3)Call number: Q 659.1 OGU, ...

7.
The laws governing advertising as a tool of consumer protection: a case for reform / Sheila Kawooya. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala : Makerere University, 2001
Dissertation note: Dissertation (LLB) - Makerere University, 2001
Availability: Items available for loan: Main Library - Africana (2)Call number: U 343.082 KAW, ...

8.
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Advertising / Frank Jefkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times/Prentice-Hall, 2000
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (3)Call number: 659.1 JEF, ... Faculty of Economics and Management Book Bank - FEMA (4)Call number: 659.1 JEF, ... Main Library - IDA Extension (1)Call number: 659.1 JEF.

9.
Empowerment of women through information and communication technolog ies : the case of the use of mobile phones by Wandegeya female marke t vendors / Susan Bantebya. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala, 2017
Dissertation note: Unpublished thesis (MAGS)- Makerere University, 2017
Availability: Items available for loan: Main Library - Africana (2)Call number: U 305.4 BAN, ...

10.
The influence of the liberalisation of the economy on newspaper adve rtising: case study of the New Vision / Geraldine Kaligirwa by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala : Makerere University, 1999
Dissertation note: Dissertation (Mass. Comm.) - Makerere University, 1999
Availability: Items available for loan: Main Library - Africana (1)Call number: U 659.1 KAL.

11.
Advertising and education in Uganda/ by Simon Sanctos Mulindwa Ki mera Sagala by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala: Makerere University, 1973
Dissertation note: Dissertation (B.A. Fine Art) - Makerere University, 1973
Availability: Items available for loan: Main Library - Africana (1).

12.
The role of publicity to tourism industry in Uganda / Mutonerwa F lorence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala : Makerere University, 2001
Dissertation note: Dissertation (B.A.) - Makerere University, 2001
Availability: Items available for loan: Main Library - Africana (1)Call number: U 338.4791 MUT.

13.
Advertising and advertising agencies in Uganda: case study of env oys promotion consultants and top team advertising agency/ Eva Nalus wa by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala: Makerere University, 1999
Dissertation note: Dissertation (Mass Comm.) - Makerere University, 1999
Availability: Items available for loan: Main Library - Africana (1).

14.
Influence of advertising on television programming: a comparative study of public and private/commercial television in Uganda(a case stu dy of Uganda Television and Sanyu Television Daisy M. Asiime by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala : Makerere University, 1999
Dissertation note: Dissertation (Mass.Comm.) - Makerere University, 1999
Availability: Items available for loan: Main Library - Africana (1).

15.
Advertising : a selected bibliography / by Stanley Okao-Orech. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala, 1981
Dissertation note: Unpublished dissertation (Diploma) - Makerere University, 1981.
Availability: Items available for loan: Main Library - Africana (1).

16.
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Advertising international : the privatisation of public space / Armand Mattelart ; translated by Michael Chanan. by Series: Comedia
Edition: Rev. English language ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 1991
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (11)Call number: 659.1 MAT, ... Main Library - IDA Extension (2)Call number: 659.1 MAT, ...

17.
The secrets of successful copywriting / Patrick Quinn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann , 1986
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (3)Call number: 659.1322 QU I, ... Main Library - IDA Extension (2)Call number: 659.1322 Q UI, ...

18.
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Advertising : principles and practice / William Wells, John Bu rnett, Sandra Moriarty. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1995
Availability: Items available for loan: Main Library - IDA Extension (1)Call number: Q 659.1 WEL.

19.
Effect of FM broadcasting on advertising in Uganda / by Hassan Sc arno Matovu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala , 1998
Dissertation note: Dissertation (Mass.Comm.) - Makerere University, 1998.
Availability: Items available for loan: Main Library - Africana (1).

20.
The influence of FM radio advertising on consumer purchasing decisio ns in Uganda: a case study of selected advertising campaigns/ by Edith Kasekende Nsubuga by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala: Makerere University, 1997
Dissertation note: Thesis (MBA) - Makerere University, 1997
Availability: Items available for loan: Main Library - Africana (2).