Advertising : principles and practice / William Wells, John Bu rnett, Sandra Moriarty.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 3rd edDescription: xxv, 815 p. : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - IDA Extension	Q 659.1 WEL (Browse shelf(Opens below))	Available	001012421

Includes bibliographical references and index.

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