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Advertising and promotion management / edited by Raghubir Dayal, Peter Zachariah, Kireet Rajpal.

Contributor(s): Material type: TextTextSeries: Encyclopaedia of economics, commerce and management ; v.8Publication details: New Delhi : Mittal Publications , 1996.Description: 324 p. : 23 cmISBN:
  • 8170996341
Subject(s): DDC classification:
  • 658
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - IDA 658 ENC (Browse shelf(Opens below)) Available 001014680

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