UNIVERSITY LIBRARY CATALOGUE

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1.
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The brand chartering handbook : how brand organizations learn "li ving scripts" / by Chris Macrae by Series: The Economist Intelligent Unit
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Addison-Wesley , 1996
Availability: Items available for loan: Main Library - IDA (1)Call number: 658.827 MA CR.

2.
Country of origin image, pharmaceutical marketing orientation, brand affordability and perceived brand quality in Uganda / Philip Okello Apira. by
Material type: Text Text
Publication details: Kampala, 2014
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2014
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 OKE, ...

3.
Brand image transfer, brand awareness campaigns and brand preference in acquisitions in Uganda : a study of Airtel Uganda / Maurice W alter Migadde. by
Material type: Text Text
Publication details: Kampala, 2015
Dissertation note: Unpublished thesis (MSc. MARKETING)- Makerere University, 2015.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 MIG, ...

4.
Social media marketing and brand preference / Pearl Byabashaija A nkunda. by
Material type: Text Text
Publication details: Kampala, 2014
Dissertation note: Unpublished thesis (MSc. Marketing)- Makerere University, 2014
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 ANK, ...

5.
Corporate image, brand extension, customer attracton and marketing p erformance : a survey of Shelter (U) Ltd. and Roofing Uganda Limited / James Yiga by
Material type: Text Text
Publication details: 2008
Dissertation note: Unpublished thesis (M.Sc., Marketing) - Makerere University, 2008
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 Y IG, ...

6.
Brand equity, attitudes purchase intention and brand perforance : a case of Key Beer brands in Uganda / Wozemba David Wetaka by
Material type: Text Text
Publication details: Kampala, 2009
Dissertation note: Unpublished thesis (MBA) - Makerere Uniiversity , 2009
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 WOZ, ...

7.
Corporate image, brand extension, customer attracton and marketing p erformance : a survey of Shelter (U) Ltd. and Roofing Uganda Limited / James Yiga by
Material type: Text Text
Publication details: 2008
Dissertation note: Unpublished thesis (M.Sc., Marketing) - Makerere University, 2008
Availability: No items available.

8.
Brand equity, attitudes purchase intention and brand perforance : a case of Key Beer brands in Uganda / Wozemba David Wetaka by
Material type: Text Text
Publication details: Kampala, 2009
Dissertation note: Unpublished thesis (MBA) - Makerere Uniiversity , 2009
Availability: No items available.

9.
Brand equity, brand identity, brand preference and brand performance of Crown Beverages Ltd brands in Mbale / Ruth Nekesa. by
Material type: Text Text
Publication details: Kampala, 2016
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2016
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 NEK, ...

10.
Brand equity, brand identity, brand preference and brand performance of Crown Beverages Ltd brands in Mbale / Ruth Nekesa. by
Material type: Text Text
Publication details: Kampala, 2016
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2016
Availability: No items available.

11.
Brand equity, brand identity, brand preference and brand performance of Crown Beverages Ltd brands in Mbale / Ruth Nekesa. by
Material type: Text Text
Publication details: Kampala, 2016
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2016
Availability: No items available.

12.
Brand identity, brand attitude and customer brand relationships amon g mobile telecommunication firms in Uganda / Herbert Jjagwe. by
Material type: Text Text
Publication details: Kampala, 2021
Dissertation note: Unpublished thesis (MBA) - Makerere University, 2021
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8343 JJA, ...