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Brand equity, brand identity, brand preference and brand performance of Crown Beverages Ltd brands in Mbale / Ruth Nekesa.

By: Material type: TextTextPublication details: Kampala, 2016.Description: xi, 53 p. ; 30 cmSubject(s): DDC classification:
  • 658.8343  23
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2016
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Unpublished thesis (MBA)- Makerere University, 2016

Includes bibliographical references.

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