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Corporate image, brand extension, customer attracton and marketing p erformance : a survey of Shelter (U) Ltd. and Roofing Uganda Limited / James Yiga

By: Material type: TextTextPublication details: 2008Description: ix, 64 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658.812  22
Dissertation note: Unpublished thesis (M.Sc., Marketing) - Makerere University, 2008
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - Africana U 658.812 Y IG (Browse shelf(Opens below)) Available 001487162
Books - Open Access Books - Open Access Main Library - Africana U 658.812 Y IG (Browse shelf(Opens below)) Available 001487163

Unpublished thesis (M.Sc., Marketing) - Makerere University, 2008

Includes bibliographical references (p.52-57)

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