Marketing communications : an integrated approach / P. R. Smit h.
Material type:
TextPublication details: London : Kogan Page, 1993 repr. 1995.Description: 403 p.: ill.; 24 cmISBN: - 0749407751
- 658.802 SMI
| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
Books - Open Access
|
Main Library - IDA | Available | 001012488 |
Includes bibliographical references and index.
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