UNIVERSITY LIBRARY CATALOGUE

Marketing communications : (Record no. 8153)

MARC details
000 -LEADER
fixed length control field 00774nam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls000007464
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608163831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041110r19931995xxka 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749407751
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200411151925
Level of effort used to assign nonsubject heading access points 901
Level of effort used to assign subject headings 200403311301
Level of effort used to assign classification 900
-- 200403311300
-- 900
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SMI
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
245 #1 - TITLE STATEMENT
Title Marketing communications :
Remainder of title an integrated approach /
Statement of responsibility, etc. P. R. Smit h.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 1993 repr. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent 403 p.:
Other physical details ill.;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   001012488 08/06/2025 08/06/2025 Books - Open Access