Marketing communications : an integrated approach /
Smith, P. R.
Marketing communications : an integrated approach / P. R. Smit h. - London : Kogan Page, 1993 repr. 1995. - 403 p.: ill.; 24 cm.
Includes bibliographical references and index.
0749407751
Marketing--Management
Communication in marketing.
658.802 SMI
Marketing communications : an integrated approach / P. R. Smit h. - London : Kogan Page, 1993 repr. 1995. - 403 p.: ill.; 24 cm.
Includes bibliographical references and index.
0749407751
Marketing--Management
Communication in marketing.
658.802 SMI