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Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda / Richard Mugisa.

By:

Mugisa, Richard

Material type: Text

TextPublication details: Kampala, 2018Description: x, 57p. : ill. ; 30cmSubject(s):

DDC classification:

658.827 23

Dissertation note: Unpublished thesis(MBA)-Makerere University, 2018

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - Africana	U 658.827 M UG (Browse shelf(Opens below))	Available	001179408
Books - Open Access	Main Library - Africana	U 658.827 MUG (Browse shelf(Opens below))	Available	001179409

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Previous	U 658.82 WA L The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r /	U 658.827 H IS Brand equity, brand innovation and sales performance in Uganda's car bonated soda industry/	U 658.827 H IS Brand equity, brand innovation and sales performance in Uganda's car bonated soda industry/	U 658.827 M UG Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda /	U 658.827 MUG Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda /	U 658.827 N AL Corporate communication, inter-functional coordination, internal bra nding and corporate image : the case of government entities in Ugand a /	U 658.827 N AL Corporate communication, inter-functional coordination, internal bra nding and corporate image : the case of government entities in Ugand a /	Next

Unpublished thesis(MBA)-Makerere University, 2018

Includes bibliographical references (p.46-51).

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Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda / Richard Mugisa.

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