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Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda /

Mugisa, Richard

Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda / Richard Mugisa. - Kampala, 2018 - x, 57p. : ill. ; 30cm.

Unpublished thesis(MBA)-Makerere University, 2018

Includes bibliographical references (p.46-51).

Subjects--Topical Terms:
Brand name products-- Uganda
Customer relations-- Management-- Uganda

Dewey Class. No.: 658.827

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Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda /