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Brand relationships, brand image and customer retention in the Telec ommunications industry in Uganda / Richard Mugisa.

By: Material type: TextTextPublication details: Kampala, 2018Description: x, 57p. : ill. ; 30cmSubject(s): DDC classification:
  • 658.827  23
Dissertation note: Unpublished thesis(MBA)-Makerere University, 2018
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - Africana U 658.827 M UG (Browse shelf(Opens below)) Available 001179408
Books - Open Access Books - Open Access Main Library - Africana U 658.827 MUG (Browse shelf(Opens below)) Available 001179409

Unpublished thesis(MBA)-Makerere University, 2018

Includes bibliographical references (p.46-51).

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