UNIVERSITY LIBRARY CATALOGUE

The impact of television advertising on consumer purchasing decision s / Douglas Kiyingi.

By: Material type: TextTextPublication details: Kampala, 2005Description: ix, 24 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 695.14
Dissertation note: Dissertation (B. Com. Ext.) - Makerere University, 2005
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Dissertation (B. Com. Ext.) - Makerere University, 2005

Includes bibliographical references (p.23-4) .

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