The impact of television advertising on consumer purchasing decision s / (Record no. 340222)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00827nam a22002411a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000209926 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250609192846.0 |
| 039 9# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200907131409 |
| Level of effort used to assign nonsubject heading access points | 952 |
| Level of effort used to assign subject headings | 200703021704 |
| Level of effort used to assign classification | 902 |
| Level of effort used to assign subject headings | 200612201223 |
| Level of effort used to assign classification | 907 |
| -- | 200610161312 |
| -- | 905 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UG-KaMUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 695.14 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | U 695.14 KIY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kiyingi, Douglas |
| 245 14 - TITLE STATEMENT | |
| Title | The impact of television advertising on consumer purchasing decision s / |
| Statement of responsibility, etc. | Douglas Kiyingi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kampala, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 24 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Dissertation (B. Com. Ext.) - Makerere University, 2005 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p.23-4) . |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Television advertising. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Purchasing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
No items available.