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The impact of television advertising on consumer purchasing decision s /

Kiyingi, Douglas

The impact of television advertising on consumer purchasing decision s / Douglas Kiyingi. - Kampala, 2005 - ix, 24 p. : ill. ; 30 cm.

Dissertation (B. Com. Ext.) - Makerere University, 2005

Includes bibliographical references (p.23-4) .

Subjects--Topical Terms:
Television advertising.
Purchasing.

Dewey Class. No.: 695.14

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The impact of television advertising on consumer purchasing decision s /