Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna.

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TextPublication details: Oxford, UK : Capstone Publishing, c1998Edition: Rev. edDescription: xvii, 223 p. ; 21 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	College of Computing and Information Science - COCIS	658.8 MOO (Browse shelf(Opens below))	Available	001220102

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Previous	658.5 COS The quantum leap-- in speed-to-market /	658.575 PDM A The PDMA handbook of new product development /	658.70285 I NC Developing distributed and e-commerce applications /	658.8 MOO Crossing the chasm : marketing and selling technology products to mainstream customers /	658.8 PRI Martin Pring on market momentum /	658.800285 KEE On-line profits: a manager's guide to electronic commerce /	658.800285 TIM Electronic commerce : strategies and models for business-to-busin ess trading /	Next

Includes index.

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