Crossing the chasm : marketing and selling technology products to mainstream customers /
Moore, Geoffrey A., 1946-
Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna. - Rev. ed. - Oxford, UK : Capstone Publishing, c1998 - xvii, 223 p. ; 21 cm.
Includes index.
1841120006
98-055078
Selling --High technology.------
High technology --Marketing.------
Technological innovations --Marketing.------
658.8
Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna. - Rev. ed. - Oxford, UK : Capstone Publishing, c1998 - xvii, 223 p. ; 21 cm.
Includes index.
1841120006
98-055078
Selling --High technology.------
High technology --Marketing.------
Technological innovations --Marketing.------
658.8