Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreward by Regis McKenna.

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Material type: Text

TextPublication details: Oxford, UK : Capstone Publishing, c1998Edition: Rev. edDescription: xvii, 223 p. ; 21 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	College of Computing and Information Science - COCIS	658.8 MOO (Browse shelf(Opens below))	Available	001220102

Includes index.

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