UNIVERSITY LIBRARY CATALOGUE

Marketing across culture / (Record no. 399755)

MARC details
000 -LEADER
fixed length control field 00938nam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000235623
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250616025333.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273685295
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200804071104
Level of effort used to assign nonsubject heading access points 901
Level of effort used to assign subject headings 200804071103
Level of effort used to assign classification 901
-- 200710291224
-- 909
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.84 USU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Usunier, Jean-Claude.
245 ## - TITLE STATEMENT
Title Marketing across culture /
Statement of responsibility, etc. Jean-Claude Usunier, Julie Lee.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 124 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliograpical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Social aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
General subdivision Social aspects.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International communication.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Julie,
Dates associated with a name 1948-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
-- K
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CHUSS - Mass Communication Book Bank CHUSS - Mass Communication Book Bank 12/06/2025   658.84 USU BB20941 12/06/2025 12/06/2025 Books - Open Access