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The brand chartering handbook : how brand organizations learn "li ving scripts" / by Chris Macrae

By: Material type: TextTextSeries: The Economist Intelligent UnitPublication details: Harlow : Addison-Wesley , 1996.Description: xii, 413p. : ill. ; 24 cmISBN:
  • 0201877430
Subject(s): DDC classification:
  • 658.827
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - IDA 658.827 MA CR (Browse shelf(Opens below)) Available 001012029

Includes bibliographical references and index.

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