Normal view MARC view ISBD view

The brand chartering handbook : how brand organizations learn "li ving scripts" /

Macrae, Chris.

The brand chartering handbook : how brand organizations learn "li ving scripts" / by Chris Macrae - Harlow : Addison-Wesley , 1996. - xii, 413p. : ill. ; 24 cm. - The Economist Intelligent Unit. .

Includes bibliographical references and index.

ISBN: 0201877430

Subjects--Topical Terms:
Brand Choice
Product management

Dewey Class. No.: 658.827

Place hold
Print
Cite
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

UNIVERSITY LIBRARY CATALOGUE

The brand chartering handbook : how brand organizations learn "li ving scripts" /