Marketing research / David J. Luck, Ronald S. Rubin.

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TextPublication details: Englewood Cliffs, NJ : Prentice-Hall, c1987.Edition: 7th edDescription: xvii, 683 p. : ill. ; 25 cmISBN:

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Item type	Current library	Status	Barcode
Books - Open Access	Main Library - IDA	Available	001012033

Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed . c1982.

Includes bibliographical references and indexes.

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