UNIVERSITY LIBRARY CATALOGUE

Marketing research / (Record no. 18115)

MARC details
000 -LEADER
fixed length control field 00976pam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls000031965
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608165003.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041025s1987 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135578280
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 200410261049
Level of effort used to assign nonsubject heading access points 901
Level of effort used to assign subject headings 200410251652
Level of effort used to assign classification 917
Level of effort used to assign subject headings 200410251636
Level of effort used to assign classification 917
Level of effort used to assign subject headings 200410251633
Level of effort used to assign classification 917
-- 200410251617
-- 917
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency UG-KaMUL
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 LUC
Edition information 19
100 #1 - MAIN ENTRY--PERSONAL NAME
Personal name Luck, David Johnston.
245 #1 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. David J. Luck, Ronald S. Rubin.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, NJ :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1987.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 683 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed . c1982.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Rubin, Ronald S.
730 #0 - ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   001012033 08/06/2025 08/06/2025 Books - Open Access