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Strategic marketing management : planning, implementation and con trol / Richard M.S. Wilson and Colin Gilligan with David J. Pearson.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 1992, repr. 1996.Description: xx, 644 p. ; 29 cmISBN:
  • 0750603291
Subject(s): DDC classification:
  • Q 658.8 WIL
Contents:
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Item type Current library Status Barcode
Books - Open Access Books - Open Access Main Library - IDA Available 241845

Includes bibliographical references (p. 616-34) and index.

Published in association with the Chartered Institute of Marketing

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