Strategic marketing management : planning, implementation and con trol /
Wilson, Richard M. S.
Strategic marketing management : planning, implementation and con trol / Richard M.S. Wilson and Colin Gilligan with David J. Pearson. - Oxford : Butterworth-Heinemann, 1992, repr. 1996. - xx, 644 p. ; 29 cm.
Includes bibliographical references (p. 616-34) and index.
Published in association with the Chartered Institute of Marketing
0750603291
Marketing--Management
Q 658.8 WIL
Strategic marketing management : planning, implementation and con trol / Richard M.S. Wilson and Colin Gilligan with David J. Pearson. - Oxford : Butterworth-Heinemann, 1992, repr. 1996. - xx, 644 p. ; 29 cm.
Includes bibliographical references (p. 616-34) and index.
Published in association with the Chartered Institute of Marketing
0750603291
Marketing--Management
Q 658.8 WIL