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Brand equity, brand innovation and sales performance in Uganda's car bonated soda industry/ Majid Hisejere.

By: Material type: TextTextPublication details: Kampala, 2017. Description: x, 57 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 658.827   23
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2017
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - Africana U 658.827 H IS (Browse shelf(Opens below)) Available 001182359
Books - Open Access Books - Open Access Main Library - Africana U 658.827 H IS (Browse shelf(Opens below)) Available 001182358

Unpublished thesis (MBA)- Makerere University, 2017

Includes bibliographical references (p. 49-53 )

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