The international encyclopedia of marketing / European Marketing Confederation.

Contributor(s):

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 1997.Description: 372 p. : ill. ; 24 cmISBN:

0750635010

Uniform titles:

NIMA marketing lexicon. English

Subject(s):

Marketing -- Encyclopedias. -- -- --

DDC classification:

658.8003

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - IDA Extension	658.8003 IN T (Browse shelf(Opens below))	Available	001014507

"The original NIMA marketing lexicon was realized under the responsi bility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Tho mas, Professor Stan Paliwoda."

Includes bibliographical references and index.

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2 The floriculture industry.
3 The fruits and vegetables industry.
4 The floriculture industry.
5 Financial services.
6 The tourism industry.
7 The packaging industry.
8 The pharmaceuticals industry.
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10 Edible oil.
11 Metal and metal products.
12 Food and beverages.
13 Mining.
14 Transport and communications.
15 Health care.
16 The education sector.
17 The iron and steel industry.
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19 The building and construction industry.
20 The energy industry.

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The international encyclopedia of marketing / European Marketing Confederation.