The international encyclopedia of marketing /
The international encyclopedia of marketing /
European Marketing Confederation.
- Oxford : Butterworth-Heinemann, 1997.
- 372 p. : ill. ; 24 cm.
"The original NIMA marketing lexicon was realized under the responsi bility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Tho mas, Professor Stan Paliwoda."
Includes bibliographical references and index.
0750635010
97-216167
Marketing --Encyclopedias.------
658.8003
"The original NIMA marketing lexicon was realized under the responsi bility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Tho mas, Professor Stan Paliwoda."
Includes bibliographical references and index.
0750635010
97-216167
Marketing --Encyclopedias.------
658.8003