UNIVERSITY LIBRARY CATALOGUE

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341.
Customer engagement, price and customer satisfaction : a case of century bottling company limited products supply chain / Moses Luyim a. by
Material type: Text Text
Publication details: Kampala, 2017
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2017.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 L UY, ...

342.
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343.
ICT usage, service quality and customer satisfaction, a study of Mak erere University Business School / Annet Nabukeera. by
Material type: Text Text
Publication details: Kampala, 2019
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2019
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 N AB, ...

344.
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Consumer behavior / Frank R. Kardes, Maria L. Cronley and Thomas W. Cline. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Stamford, CT, USA : Cengage Learning, 2015
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (2)Call number: 658.8342 KA R, ...

345.
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Microeconomics and behavior / Robert H. Frank, Cornell University . by
Edition: Ninth edition.
Material type: Text Text
New York, NY : McGraw-Hill Education, 2015
Availability: Items available for loan: Jinja Campus (1)Call number: 338 FRA.

346.
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Irwin, c2010
Other title:
  • Consumer behavior and marketing strategy
Availability: Items available for loan: Jinja Campus (1)Call number: 658.8342 PET.

347.
Relationship between perceived usefulness, perceived ease of use, tr ust belief, positive attitude and behavioral intention in mobile applic ation advertising in Kampala Uganda / Robert Munabi. by
Material type: Text Text
Publication details: Kampala, 2021
Dissertation note: Unpublished thesis ( MBA ) - Makerere University, 2021.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 659.14 M UN, ...

348.
Service quality and Airtel money market share in Kampala district / Arthur Serunyigo. by
Material type: Text Text
Publication details: Kampala, 2018
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2018
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 S ER, ...

349.
Brand awareness, perceived product quality and consumer purchasing b ehavior : a case of consmetics products in Iganga didtricts / Eri na Namatende. by
Material type: Text Text
Publication details: Kampala, 2019
Dissertation note: Unpublished thesis ( MBA ) - Makerere University, 2019.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8342 NAM, ...

350.
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Consumer demographics and behaviour : markets are people / Jo. M. Martins, Farhat Yusuf, David A. Swanson. by Series: The Springer series on demograhic methods and population analysis ; 30
Material type: Text Text
Publication details: Dordrecht ; New York : Springer Verlag, 2012
Availability: Items available for loan: Institute of Statistics and Applied Economics Book Bank (1)Call number: 658.8342 MA R.

351.
Customer awareness, trust and readiness to buy veterinary drugs by f armers in Kamuli district / Morgan Silas Nakewa. by
Material type: Text Text
Publication details: Kampala, 2019
Dissertation note: Unpublished thesis (MBA) - Makerere University, 2019.
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.8342 NAK, ...

352.
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Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin. by
Material type: Text Text
Publication details: New York : Springer, 2008
Availability: Items available for loan: School of Food Technology, Nutrition and Bioengineering (1)Call number: 658.872 BLA.

353.
Customer relationship management, consumer behavior and sales perfor mance of selected firms in the stationery industry in Uganda / Pross y Kayanga. by
Material type: Text Text
Publication details: Kampala, 2022
Dissertation note: Unpublished thesis (MSc. MKT) - Makerere University, 2022
Availability: Items available for loan: Main Library - Africana (2)Call number: U 658.812 K AY, ...

354.
Personal values, norms, situational factors and sustainable consumption behaviours of beverage consumers in Central Uganda / Hanifah Nantale by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kampala , 2024
Dissertation note: Unpublished thesis( PhD) - Makerere University, 2024.
Availability: Items available for loan: Makerere Main Library - ML (2)Call number: U 658.8342 NAN, ...