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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1991.Edition: 9th edDescription: xxxiii, 668 p. : col. ill. ; 26 cmISBN:
  • 0070609527
Subject(s): DDC classification:
  • 658.8 20
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Includes bibliographical references and index.

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