Fundamentals of marketing / (Record no. 81794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01216pam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000319404 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UG-KaMUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250608182741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140213s1990 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 90-042292 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070609527 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402131605 |
| Level of effort used to assign nonsubject heading access points | 992 |
| -- | 201402131304 |
| -- | 992 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | UG-KaMUL |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 20 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.8 STA |
| 100 #1 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 245 #1 - TITLE STATEMENT | |
| Title | Fundamentals of marketing / |
| Statement of responsibility, etc. | William J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 668 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 #1 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 700 #1 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books - Open Access |
No items available.