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Marketing management : analysis, planning, implementation, and co ntrol / Philip Kotler.

By:

Kotler, Philip

Material type: Text

Text

TextPublication details: New Delhi : Prentice-Hall , 1997.Edition: 9th edDescription: xxxvii, 789 p.: ill.; 26 cmISBN:

8120311787

Subject(s):

Marketing -- Management

DDC classification:

658.802 KOT

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Status	Barcode
Books - Open Access	Main Library - IDA	Available	001123230
Books - Open Access	Main Library - IDA	Available	001012124

Includes bibliographical references and index.

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