Marketing management : analysis, planning, implementation, and co ntrol /
Kotler, Philip
Marketing management : analysis, planning, implementation, and co ntrol / Philip Kotler. - 9th ed. - New Delhi : Prentice-Hall , 1997. - xxxvii, 789 p.: ill.; 26 cm.
Includes bibliographical references and index.
8120311787
Marketing--Management
658.802 KOT
Marketing management : analysis, planning, implementation, and co ntrol / Philip Kotler. - 9th ed. - New Delhi : Prentice-Hall , 1997. - xxxvii, 789 p.: ill.; 26 cm.
Includes bibliographical references and index.
8120311787
Marketing--Management
658.802 KOT