UNIVERSITY LIBRARY CATALOGUE

Advertising and promotion management / (Record no. 7866)

MARC details
000 -LEADER
fixed length control field 00860nam a22002771a 4500
001 - CONTROL NUMBER
control field vtls000007101
003 - CONTROL NUMBER IDENTIFIER
control field UG-KaMUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250608163807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040322s1996 ii a 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170996341
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201802141410
Level of effort used to assign nonsubject heading access points 952
Level of effort used to assign subject headings 200406141305
Level of effort used to assign classification 901
Level of effort used to assign subject headings 200403221817
Level of effort used to assign classification 900
-- 200403221816
-- 900
040 ## - CATALOGING SOURCE
Original cataloging agency UG-KaMUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658 ENC
245 #0 - TITLE STATEMENT
Title Advertising and promotion management /
Statement of responsibility, etc. edited by Raghubir Dayal, Peter Zachariah, Kireet Rajpal.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Mittal Publications ,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent 324 p. :
Dimensions 23 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Encyclopaedia of economics, commerce and management;
Volume/sequential designation v.8
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision India
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Dayal, Raghubir
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Rajpal, Kireet
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Zachariah, Peter
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books - Open Access
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Main Library - IDA Main Library - IDA 08/06/2025   658 ENC 001014680 08/06/2025 08/06/2025 Books - Open Access