Managerial economics : foundations of business analysis and strat egy / Christopher R. Thomas, S. Charles Maurice.
Material type:
TextSeries: The McGraw-Hill economics seriesPublication details: New York : McGraw-Hill, c2013.Edition: 11th edDescription: xx, 748 p. : ill. ; 24 cmISBN: - 9781259071515
- 338.5024658 23
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
|
Jinja Campus | 338.50246 58 THO (Browse shelf(Opens below)) | Available | 001231828 |
Includes bibliographical references and index.
Some preliminaries -- Managers, profits, and markets -- Demand, supp ly, and market equilibrium -- Marginal analysis for optimal decisions - - Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the l ong run -- Production and cost estimation -- Profit maximization in var ious market structures -- Managerial decisions in competitive markets - - Managerial decisions for firms with market power -- Strategic decisio n making in oligopoly markets -- Advanced topics in managerial economic s -- Advanced pricing techniques -- Decisions under risk and uncertaint y -- Chapter16: government regulation of business.
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